Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your service pages. "Solar panels mayo" is a genuinely large search, 3,600 people a month, and your homepage is confirmed at 8th, real page-one visibility. The problem is that the same search also shows up on your dedicated solar PV page, sitting far behind at 66th. Two of your own pages are fighting for the same search instead of one winning it outright. It's all detailed below, with what to do about each one.
The site ranks for 16 searches. "Solar panels mayo", one of the largest single searches we've seen this month at 3,600 a month, is confirmed at 8th from your homepage. The same exact search also appears from your dedicated /solar-pv/ page, at 66th, and a third unconfirmed row from the homepage again.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels mayo | 3,600 | 8th, confirmed. From the homepage. | 8th |
| solar panels mayo (2nd copy) | 3,600 | 66th, from your dedicated /solar-pv/ page. | 66th |
| solar power solutions | 210 | 16th, from the homepage. | 16th |
| alternative heating and cooling | 110 | 27th, from your heat pumps page. | 27th |
8th place on a 3,600-a-month search is a real, valuable position most sites never reach. The dedicated PV page, the one that should own this search long-term, is instead undermining the homepage's position by competing against it.
This is not a trust problem. A real named testimonial and real service breakdown across solar, heat pumps, EV chargers and plumbing are already on the site. The fix is consolidating one search onto one page, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
3,600 people a month searching "solar panels mayo."
Real visits already arriving from it: 28, almost all of your total traffic.
Split across two of your own pages instead of one.
3,600 real searches a month already send you real visits at 8th place. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side, and it gets bigger the moment one page owns the search outright instead of two.
Your keyword count is already up 33 percent, real momentum. Splitting your best search across two pages caps how far that momentum can push the ranking, and every month it stays split is a month a single, unsplit competitor page could pass you.